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Course

Build & Launch Your First Product in 30 Days

Enterprise-grade, practitioner-taught curriculum that guides you from idea to launch. Structured like an advanced wiki: rigorous, referenceable, and built for action.

★★★★★ 4.9/5 rating 12k+ learners 30-day guarantee Enroll Today Download Syllabus

Outcomes-first

Every module ends with a shippable milestone and a checklist you can reuse at work.

Reference-grade

Models, templates, and decision trees formatted like an internal knowledge base.

Career-ready

Portfolio artifacts and capstone review to showcase your skills with confidence.

Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Brand 6

What you’ll learn

A practical, research-backed path from zero to launch. Each outcome aligns to artifacts you can show in interviews and use in your job.

Validate with confidenceDesign experiments, run interviews, and prioritize with a scorecard.
Ship a minimum lovable productScope for risk, draft specs, and orchestrate handoffs like a pro.
Go-to-market that resonatesWrite a positioning page, pricing rationale, and a launch checklist.

Who this course is for

Founders, product managers, designers, and engineers who want a repeatable, professional launch playbook.

Prerequisites

Basic comfort with spreadsheets and docs. No coding required.

Curriculum

Open each module to explore lessons and deliverables.

Module 1 • Foundations
Course setup and success plan15 min
Problem framing and research map35 min
Customer interviews: scripts and analysis45 min
Deliverable: Research briefMilestone
Module 2 • Product Strategy
Opportunity sizing & prioritization40 min
Jobs-to-be-Done and solution sketch35 min
Deliverable: Strategy one-pagerMilestone
Module 3 • Build
Spec writing and acceptance criteria45 min
Design review: wireframes to flows35 min
Deliverable: MVP specMilestone
Module 4 • Launch & GTM
Positioning, pricing, and story40 min
Launch ops and metrics30 min
Deliverable: Launch planMilestone

Meet your instructor

Alex has led cross-functional teams at high-growth startups and global enterprises. This course distills a decade of launches into a practical, repeatable method.

Credentials

Former Director of Product at a Fortune 500 subsidiary, shipped AI-powered platforms used by millions.

Teaching style

Outcome-driven, no fluff. Every lesson ties to an artifact and a decision you’ll make in the real world.

Pricing

Choose the plan that fits your path. Every plan includes lifetime access and updates.

$249/ self-paced
  • All modules and templates
  • Private community
  • Certificate of completion
Enroll • Self-Paced
Most Popular
$649/ pro cohort
  • Everything in Self-Paced
  • Weekly live reviews
  • Capstone feedback
  • 1:1 office hour
Enroll • Pro Cohort
30-day money-back guarantee Secure checkout • Instant access

FAQ

How long do I keep access?
You get lifetime access, including future updates.
Is this beginner-friendly?
Yes. No prior product experience is required, just curiosity and commitment.
Can my company reimburse this?
Most learners use education budgets. We provide an itemized invoice upon request.
What if I’m not satisfied?
Email us within 30 days for a full refund. No hoops.

Learner stories

“Actionable from day one. The checklists alone are worth the price.”

Priya • PM

“Felt like an internal wiki I wish my company had.”

Daniel • Founder

“I shipped my MVP in three weeks. The launch plan saved me.”

Ana • Engineer

Ready to start?

Join thousands of builders who’ve turned ideas into launches. Pick your plan and get instant access.

Enroll Now Preview Syllabus